Dublin SEO

Tips And Tricks To Boost SERP Rankings

SEO can be a complicated business, but it is essential if you want your website to be visible in organic search results in 2019. There are many comprehensive beginner guides to SEO on the web, so in this article, we are just going to list a few key tips and tricks to boost SERP rankings.

1. Keyword Research
Keyword research is vital if you want to know how best to invest resources into your SEO campaigns. There is a range of free and commercial keyword tools available to help you research keywords more effectively. One of the most popular paid-for tools is SEMrush. With the tool, you can easily find out monthly search volume stats and cost-per-click for all your targeted keywords. You can also view related keywords to help you generate ideas for content. Free keyword tools can also be effective, but they often have annoying restrictions, such as limitations on how many keywords you can lookup each day.

2. Site Speed And Security
Website loading time and website security are two heavily weighted factors in search engine ranking algorithms. This means you need to ensure your website is using the latest security protocols and is hosted on a fast server. Site uptime is also a key ranking factor, so be sure to use a web host that has good uptime ratings.

3. Awesome Content
While Google is constantly updating their ranking algorithms to make older SEO techniques less effective, the one constant important ranking factor is quality content. Quality content is content that is regularly updated, accurate, highly readable, free from spelling and grammar errors, informative, relevant and engaging. Google’s AI is getting better at evaluating content for a range of factors, so you need to ensure you produce high-quality content for both your website and backlinking blog posts.

4. External Backlinks
Improving your site’s link juice profile is certainly one of the fastest ways to boost your website’s position in organic search results. You need to make sure that you are obtaining backlinks from quality sources – this means URLs that have high page and domain rankings. Perhaps one of the best ways to obtain high-quality backlinks is to contact high profile bloggers in your industry and ask if you submit a guest post for publication. Press releases can also serve as high-quality backlinks.

5. Local SEO
It is important to ensure you work on your website’s rankings in local search results as geo-targeted results are only set to become more important in the future. It is also possible to see faster results from local SEO techniques are there is less competition.

6. Internal Backlinks
Internal linking can be an effective way to boost SEO efforts. In fact, your site’s internal linking strategy is equally as important as your external link building strategy. Learning more about the topic cluster model is highly advisable.

7. Track Performance
Carrying out lots of search engine marketing work without tracking your results so you can make positive adaptions to your strategies would be foolish. There are lots of SEO analytics platforms that make tracking and analysing results easier than ever. Google Analytics is a great free platform and it is very easy to use. It can also be valuable to track your competitors’ performance and strategies. If you invest in SEMrush, the “Domain vs. Domain” feature allows you to easily compare domains from your competition against your own.

Hopefully, you found the above SEO tips and tricks helpful. When it comes to SEO agencies in Dublin, many great professional SEO companies in the Irish capital can provide you with expert advice as to how best to improve your website’s rankings in local search engine results.